快的状态:与富博，Estrella媒体和HARTBEAT合作
所有的谈论 快2.0 以及 快 渠道到接近市场饱和的地步，就是 快速的’s own) 这是预料之中的结论，甚至在这个节骨眼上也是明智的? 今天推动增长的新的和正在出现的快速增长战略是什么, 与一两年前不同? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development? At 流媒体连接2023, 克里斯·普法夫 of 克里斯·普法夫 Tech Media posed these questions to three executives from key players in the 快 ecosystem: HARTBEAT, 伏波, 和爱丝特雷娜媒体.
凯文·哈特创立的娱乐网络 HARTBEAT (formerly known as Laugh Out Loud), the emerging 快 strategy has been surprisingly YouTube-focused. “我们看到收视时间和收视率都在增长, 但需要注意的是，我们看到的增长是在大公司——Tubi上, 冥王星, 三星, Roku,杰夫·克拉纳根说, HARTBEAT的总裁兼首席分销官. “我们刚刚在YouTube页面上推出了一个快频道，效果非常好. 我们到现在才住了四个月. The advantage that we had in doing that is we already had a YouTube page that had five million subscribers on it. So what we were able to do--which I think only a couple of people have done-- is launch our 快 stream on our YouTube page versus a separate 快 stream in another environment in YouTube. 所以我们能够接触到我们已经策划好的观众."
以体育为中心的直播电视流媒体网络 伏波, the strategy of leaning heavily into 快 with new channel launches has continued apace despite the writers and actors strikes that have largely halted the production or infusion of new content. 富博内容战略副总裁表示:“富博是一个直播平台 & 玛丽莎·埃利桑多. “我们sports-focused. 在过去的一年里，我们非常重视快空间的思考, 'There is probably a happy medium between the 快 world and the traditional linear networks. 在过去的一年里, 我们采取缓慢而稳定的方法来推出快频道, 我们实际上投入了很大的精力，推出了大约100个快频道. 我们的独特之处在于，我们把它们混合在所有的包装中. 如果你调出我们的频道, 你会看到所有的快通道都混在一起了. 这真是太棒了. 尽管有罢工, we have still had a ton of inbound requests of new networks that are trying to get launched, 想吸引眼球. 所以我很忙, but I don't think the strikes have deterred any independent nets or new nets from trying to get additional distribution."
“快已经显著增长，”他说 克里斯蒂娜涌，西班牙语多平台媒体公司业务运营副总裁 爱丝特雷娜媒体. “在过去三年里, our business at Estrella has really grown from 快 distribution at $0 to a multi-million-dollar business. We work with a number of different partners such as 伏波 where we have our four channels: Estrella TV, 爱丝特雷娜新闻, 爱丝特雷娜游戏, 和Cine Estrella, 哪个是我们的电影频道. And we've seen astronomical growth because I think viewers in the world are looking for places where they can find content outside of just buying a cable subscription or a broadcast subscription. So it is an opportunity to have a free ad-supported television experience that is very similar to the traditional linear business. And Estrella has put all of our marketing dollars into 快 and do have our own app, 但是快是我们的面包和黄油. It's grown into this behemoth where we work very closely with all of our different distribution partners and we work on different content strategies with each of them."
在下一篇文章中了解更多关于快的发展状态 流媒体连接将于2023年11月实现.
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